Diamonds In The Rough Consulting draws on principles of social psychology, cognitive/affective psychology and industrial/organizational psychology (IO) in order to improve marketing strategies for businesses and individuals. This consulting firm specializes in brand awareness, client acquisition, public relations, and developing creative and unique events that assist with marketing initiatives. DITR represents several clients in the Tri-State, DMV (Washington DC, Maryland and Virginia) and mid-west areas. Diamonds In The Rough aims to enhance the visibility of the value of all its clients by using specific techniques to bring a unique polish to their current marketing strategies that make each business more noticeable by their targeted populations.
DITR seeks to serve exceptional small businesses. A business qualifies for the term "exceptional" by offering something unique to their field, their immediate environment or the global environment. DITR strives to offer the opportunity to get premiere exposure through the DITR Business Network and the combined efforts of all of those within the DITR Family. This exposure enhances the opportunity to connect with other businesses and business owners in order to assist each other's specific goals. This mission will help build strategic relationships with entrepreneurs and their ideas that are so unique and rare that they have the pleasure of being called a "Diamond In The Rough."